Consumer Research Solutions Launches Competitive Comparison Solution on KYMCOUSA.com
Comparison tool offers KYMCOUSA.com users an in-depth look at KYMCO models and how they stack up to the competition
WESTMINSTER, Mass., February 15, 2006 -- Consumer Research Solutions, Inc. (CRS), a primary source for powersports data and research technology, announced today that it has entered into a relationship with KYMCO USA to provide www.KYMCOUSA.com visitors with the ability to compare KYMCO models, side-by-side and feature-by-feature, against competitive models in the marketplace.
The comparison solution, now available on www.KYMCOUSA.com, is powered by Consumer Research Solutions’ objective third party data. The KYMCO comparison solution offers consumers an easy way to research any KYMCO scooter, ATV, or motorcycle model of interest, giving users an in-depth look at the vehicle and showing how it competes in its’ segment. Users can choose to compare the KYMCO model of their choice with any two competitors and will be presented with a comprehensive side-by-side report detailing specifications, features, prices, and warranty information. Additionally, KYMCO model advantages are highlighted in the comparison report, allowing users to quickly identify the highlights that the KYMCO model has over the chosen competitor models.
“CRS is pleased to provide KYMCO with a comparison solution for their website. This will help showcase the KYMCO brand and will enable consumers to see how well KYMCO stacks up to other models they may be considering.” said CRS Vice President of Sales, Andrea Desilets. “CRS’ objective data allows the consumer to get informed before making their buying decisions and to see for themselves how the KYMCO brand compares to other scooter, ATV, and motorcycle manufacturers without having to leave the KYMCO USA website.”
“We are pleased to be working with CRS on this web based comparison tool”, said Bruce Ramsey, VP of Sales and Marketing with KYMCO USA. “Now consumers will see how our products stack up to our competition early in their buying decision making process.”
The www.KYMCOUSA.com comparison solution is now available and includes information for comparing 2006 KYMCO scooters, ATVs, and motorcycles.
About Consumer Research Solutions, Inc.:
Consumer Research Solutions, Inc., based in Westminster, Mass., is an industry leader in providing data and software for the powersports market. CRS’ flagship products are competitive analysis tools for manufacturers, industry professionals, dealers and consumers. CRS data products cover motorcycles, scooters, ATVs, personal watercraft, utility vehicles and snowmobiles. To learn more, visit www.wantfacts.com
Contact:
Andrea Desilets
VP of Sales
(508) 864-6264
adesilets@wantfacts.com
About KYMCO USA:
With headquarters in Taiwan and distribution in 74 countries, KYMCO is a global leader in power-driven products, under the corporate slogan “Choose Your Own Path.” Five manufacturing plants in Asia use the latest technology for the engineering and production of reliable engine, chassis, and other components. KYMCO is committed to maximum customer satisfaction and constant innovation, making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products.
KYMCO scooters, motorcycles and ATVs are imported and distributed by KYMCO USA in Inman, South Carolina, where the warehouse, management, and marketing facilities are located. An ever-expanding dealer network currently serves over 500 U.S. locations. Dealer inquiries are invited.
To learn more, visit www.KYMCOUSA.com